Dr. Sam Clarke is an Assistant Professor of Entrepreneurship at the CSUSM College of Business Administration. Prior to joining CSUSM, Dr. Clarke was involved in the founding of several startups in the areas of software, finance, and healthcare. Since moving to California in 2017, he has resided in San Marcos City. Today’s show is a replay of a webinar we hosted on June 10, 2020 where Dr. Clarke highlights business model innovation topics, including: 1. Using an entrepreneur's mindset to analyze your business model. 2. Discovering weaknesses in your models and learning how to pivot. 3. Adapting value propositions in our rapidly changing environment. 4. Developing business model innovations to seek new opportunities.
One of the focuses of the Chamber has been providing our local business owners with valuable resources to pivot during the pandemic. And providing our members with the platform to get the word out to other business owners about tools and strategies that can help inform critical decisions.
The topic of Business Innovation continues to remain a relevant topic because the framework and mindset is applicable at every stage of a business’ lifecycle.
For this reason, this episode is longer than our usual 15-20 minute episodes.
In this episode:
We’ll be learning from Sam about how to use the business model canvas to evaluate how we create value for our customers and sell value to our customers
He’ll be going over the value in identifying what the process is that we go through as a business to create value propositions and deliver those value propositions to our customers
You’ll get clear on what the difference are between cost and price, customers and users, as well as hear about examples of how real businesses are utilizing different models and framework to attract customers, cut costs, and are disrupting their industries
As always, you can find all of our episode links in the show notes - located in the episode description as well as on our website at sanmarcoschamber.com/business-model.